Based on the concept of strategic fit, Christoph Thiesbrummel examines whether and under which conditions service-based strategies, such as service innovation, promote superior performance. The focus of the investigation is on product-driven firms, whose core market offering typically is a physical good. The author employs different methodologies (e.g., configuration analysis) in order to examine the financial outcomes of service-based strategies. The dissertation encompasses five research projects, four empirical studies and one conceptual study, which collectively show that the success of service-based strategies is contingent on contextual factors. Firms thus need to orchestra various company and market characteristics for turning service-based strategies into superior company performance.
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