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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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From Vision to Reality: An integrated approach to implementing servicesKerri McGar, Shreya DhawanTouchpoint 14 No. 3 (2023)https://doi.org/10.30819/touchpoint.14-3.02 pp: 12-17 2024-03-11 |
McGar, K., & Dhawan, S. (2023). From Vision to Reality: An integrated approach to implementing services. Touchpoint, 14 (3), 12-17. doi:10.30819/touchpoint.14-3.02
@article{McGar_2023,
doi = {10.30819/touchpoint.14-3.02},
url = {https://doi.org/10.30819/touchpoint.14-3.02},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {12-17},
author = {Kerri McGar, Shreya Dhawan},
title = {From Vision to Reality: An integrated approach to implementing services},
journal = {Touchpoint}
}
url = {https://doi.org/10.30819/touchpoint.14-3.02},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {12-17},
author = {Kerri McGar, Shreya Dhawan},
title = {From Vision to Reality: An integrated approach to implementing services},
journal = {Touchpoint}
Abstract
Too frequently, consideration of service implementation is left until the end of the design process. As a result, energy and support for bringing the service to life often dwindles, and a potentially great service is shelved. The organisation is left with intent only, which alone cannot produce significant outcomes.
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