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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Tourism Transformation Through Service Design: Creating brand experience and a service ecosystemZhen Qin, LingGeng Feng, MeiYin MoTouchpoint 14 No. 3 (2023)https://doi.org/10.30819/touchpoint.14-3.07 pp: 36-41 2024-03-11 |
Qin, Z., & Feng, L., & Mo, M. (2023). Tourism Transformation Through Service Design: Creating brand experience and a service ecosystem. Touchpoint, 14 (3), 36-41. doi:10.30819/touchpoint.14-3.07
@article{Qin_2023,
doi = {10.30819/touchpoint.14-3.07},
url = {https://doi.org/10.30819/touchpoint.14-3.07},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {36-41},
author = {Zhen Qin, LingGeng Feng, MeiYin Mo},
title = {Tourism Transformation Through Service Design: Creating brand experience and a service ecosystem},
journal = {Touchpoint}
}
url = {https://doi.org/10.30819/touchpoint.14-3.07},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {36-41},
author = {Zhen Qin, LingGeng Feng, MeiYin Mo},
title = {Tourism Transformation Through Service Design: Creating brand experience and a service ecosystem},
journal = {Touchpoint}
Abstract
A ‘Multi-layer Service Aggregation Model’ was developed for the Liyang region in China by applying service design to construct visions and policies in a practical and innovative way. The system not only enhances the tourist experience, but also aligns with the city's cultural and economic goals, demonstrating the utility of a structured approach towards service design.
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